5 Ways to Tell When, and When Not, to Stick to the Plan
When should you pivot? And how can you tell when it's better to stand still?
View ArticleHow to Develop a Plan of Attack for Your Content-Marketing Strategy
Without a visible road map, you're guaranteed to overlook crucial steps and miss out on potential opportunities for ROI.
View ArticleFree Options to Popular Paid Marketing Services and Tools
Call it the $0 marketing stack.
View Article4 Ways to Integrate Direct Mail Into Your Digital Marketing Landscape
Direct mail's response rate is 3.4 percent, vs. email's 0.12 percent. Maybe it deserves a second look.
View Article4 Secrets to Starting an 'Idea Epidemic'
Remember the Ice Bucket Challenge? Can you match that?
View Article8 Reasons Why Your Marketing Sucks
Marketing is an enigma. It's both art and science, creative and analytical, intuitive and logical, amorphous and tangible. That's probably why it mystifies most.
View ArticleVision Statements: Why You Need One and How to Create One
To create a marketing plan that delivers the lifestyle you want from your business, you need a clear vision of what your ideal lifestyle would be. Find out how to write one that spells out who you are.
View ArticleThe 3-Part Elevator Pitch Formula You Need to Know
You need to describe your business and your unique selling proposition in 30 seconds or less. Here's how you do it.
View ArticleThe Biggest Selling Mistake Business Owners Make
If you don't know your ideal customers like the back of your hand, you won't be able to meet your customers' needs better than your competitors.
View ArticleEssential Information to Collect on Every Prospect and Customer
By gathering key data about your customer base, you reduce your costs and improve marketing results by targeting only those prospects who are the most likely to buy from you.
View ArticleWhat You Need to Know About Your Competitors to Beat Them
If you don't know who your competitors are or anything about them, you can't convince your customers you're a better choice.
View ArticleHow to Create a Positioning Statement That Stands Out
Find out how to position your business in order to gain an edge with your prospects.
View ArticleHow to Convince Customers to Buy From You and Not the Competition
Is your unique selling proposition strong enough to make your customers sit up and take notice? If not, these tips will help you create one that is.
View Article5 Tips to Get Your Product or Service Noticed
Influences, testimonials and fact-based arguments are all potential friends for the task before you.
View Article7 Marketing Mistakes That Could Sink Your Business
Businesses live and die by their marketing strategies. Be sure to have the right plan in place.
View ArticleDestination Is the Difference Between Content and Content Marketing
In order to reach, engage and convert new customers, you have to create content people actually want -- and attract them to a content-marketing destination.
View ArticleHow to Create a One-Year Marketing Plan
A 12-month plan can put you on the right path to marketing success. Find out what you need to create one that works.
View ArticleThe 4 Essential Elements of a Franchise Marketing Plan
If you include these elements in your marketing plan, you'll be one step closer to finding interested prospects for your franchise.
View Article4 Ways to Integrate Direct Mail Into Your Digital Marketing Landscape
Direct mail's response rate is 3.4 percent, vs. email's 0.12 percent. Maybe it deserves a second look.
View Article4 Secrets to Starting an 'Idea Epidemic'
Remember the Ice Bucket Challenge? Can you match that?
View Article