Add This Dimension to a Traditional Business Analysis for a Fuller Marketing...
Typically, you look at strengths, weaknesses, opportunities and threats from a product perspective. Here's what you should also be doing.
View ArticleUse These 5 Steps to Create a Marketing Plan
This five-step plan in will help you draw in and keep customers.
View ArticleBefore You Put Pen to Paper on Your Marketing Plan, Set Strategic Goals
As you determine how you will accomplish your goals, given the conclusions you have drawn, this is when the plan kicks into gear.
View ArticleThe Emotional Factors That Drive the Buying Behavior of Affluent Customers
Find out which 'E-Factors' are pushing the purchase of goods and services by those with money.
View ArticleWith Your Marketing Plan in Place, It's Time to Talk Tactics
Identifying the tactics of your marketing plan should flow smoothly out of the strategies you've identified that will drive your business forward.
View ArticleHow to 'StorySell' Your Way to a Sale
Everyone loves a good story. Find out how to improve your storytelling skills to increase your sales to the affluent.
View ArticleHow to Gain the 'X' Factor That Attracts Affluent Customers
It's not enough to simply be an expert. Learn this to increase sales.
View ArticleTo Track the Effectiveness of a Marketing Plan, You Need Modern Day Measurement
Times have changed, and taking a look in annually is no longer a sound strategy.
View ArticleThe 3 Forces That Will Pre-Sell Your Products for You
Learn how to use media, marketing and PR to make your target audience aware of your business so they'll want to buy from you.
View ArticleSuccessful Marketing Plans Leave Room for Flexibility
Your marketing plan isn't finished until the year is over when you have to start writing it all over again.
View Article6 Benefits of Mission-Driven Marketing -- And How to Do It Right
By buying from a company that's actively doing something praiseworthy, affluent consumers feel they're helping out as well-without having to do anything other than make a purchase they were going to...
View ArticleFinished Your Marketing Plan? It's Time to Share It With Your Partners.
You didn't build your business alone, so write a business brief that lets your other players know what to do next for your marketing.
View ArticleThe Best Way to Connect With the Affluent Customers You Want
To find the affluent target market you're seeking, you have to know where to look. One marketing expert shares how.
View ArticleWhy You Need to Focus on Focus in Your Marketing Plan
Don't take it for granted. Without it, your plan will lack a mission and purpose.
View Article10 Things Your Website Needs If You Want to Attract the Wealthy Customer
A look at how to turn your website into an effective marketing tool for your business.
View ArticleDon't Overlook Print When Mapping Out Your Startup Marketing Plan
An exclusively online marketing strategy can't give potential customers something to hold onto.
View ArticleHow to Make Time for Social Media Marketing
A small-but-regular effort to build a social media presence can pay substantial marketing dividends.
View Article5 Ways to Tell When, and When Not, to Stick to the Plan
When should you pivot? And how can you tell when it's better to stand still?
View ArticleHow to Develop a Plan of Attack for Your Content-Marketing Strategy
Without a visible road map, you're guaranteed to overlook crucial steps and miss out on potential opportunities for ROI.
View ArticleFree Options to Popular Paid Marketing Services and Tools
Call it the $0 marketing stack.
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